Causal Behavioral Modeling: Discrete Choice Models (1/4) - Static Model

-

 




Discrete Choice Models can be useful to (1) provide insights for user behaviors and (2) enable counter-factual simulations for marketing and production decision support. I will provide some details on the modeling approach, starting with static models. 




















 






































Comments

  1. Digital Arnav4/17/2024 3:22 AM

    APTRON Solutions in Noida provides a holistic learning experience for aspiring data scientists, combining theoretical knowledge with practical skills and industry exposure. Whether you are a fresh graduate or a working professional looking to upskill, APTRON Solutions' Data Science Course in Noida can be your pathway to success in the dynamic field of data science.

    ReplyDelete

Post a Comment

Popular posts from this blog

Cracking Business Case Interviews for Data Scientists: Part 1

-
Image
Image by Minha Hwang Business case study interview questions are often the most difficult part of the interview process, especially for early data scientists without job experience. Even after landing on a job, it is beneficial to have a structured way of formulating and solving business problems from other teams and stakeholders. Based on my learning as an Ex-McKinsey consultant and data scientist over 10 years, I am sharing a “7 steps of problem-solving” approach. This structured business case/problem-solving process and related framework and templates will help you to become more comfortable in approaching and solving new business problems. In this article, I will discuss: (1) Overview of a “ 7 steps of problem-solving ” approach (2) Step 1: Define a problem  — How to avoid Type III error by solving a proper problem (3) Step 2: Structure a problem  — How to break down a problem to manageable sub-problems (4) Step 3: Prioritize issues —  How to prioritize sub-problems to solve O...
Read more

How The Influence of Multi-Tiered Private Label Brand Architecture Varies Across Retailers

-
Image
Starting from Europe, many retailers now provide more than one quality tier (e.g. premium, standard, and economy) private labels in a specific category. To distinguish different quality tier products, retailers usually use different brand architecture. The examples below show that the actual branding architecture choice in the toilet paper private labels by three supermarket chains in Los Angeles.   Retailers have many choices in the private label branding architecture. As an example, retailer banners (e.g. Vons) can be combined with modifiers (e.g. premium, standard, and economy) in the "endorsed banner brand architecture." Retailers can choose not to use the retailer banner, but still use a common group brand (e.g. Home Life) with modifiers in the "group brand architecture". Finally, different names can be assigned for each quality tier in the "stand-alone brand architecture." Some combinations of these approaches are also possible. The natural ...
Read more